The Greytt Score™: Smarter Travel Ratings for 50+ Explorers

The Greytt Score™ (Patent Pending) is our proprietary Fit-for-50+ rating system that evaluates how suitable a hotel, activity, or service is for the unique needs of 50+ travellers. It blends multi-dimensional audit (both physical & digital) and intelligent data analysis, to deliver a reliable score that reflects what truly matters to people over 50: comfort, safety, accessibility, ease, and confidence. By translating complex data into a simple, trustworthy rating, the Greytt Score™ becomes a powerful decision-making tool designed for an underserved but fast-growing travel segment.

The Greytt Score™ is built from a multi-layer data model powered by over 50 Fit-for-50+ attributes. We combine:
• Ratings, rankings, public data, and classifications gathered from trusted sources
• Current reviews and sentiment analysis to understand real traveler experience
• Audits (both physical & digital), using a proprietary Greytt system, to assess factors like accessibility, mobility ease, bathroom usability, noise levels, safety, comfort etc.
• User reviews from the Greytt community to validate on-ground reality

These inputs flow into our scoring engine to generate the Fit-for-50+ Score, personalised further using each Greytt user’s unique needs.